What Is Digital Marketing And Its Changing Relevance In The Modern Era

What Is Digital Marketing And Its Changing Relevance In The Modern Era

We all know digital marketing as the coalescing of stellar search engine optimization tactics, engaging content, compelling brand management and tactful social media marketing. Various facets of these practices, besides other marketing drives on the digital platform, coming together to meet unified goals is what we identify as the gamut of digital marketing services.

While every busy worth their value is driving digital campaigns in a bid to stay ahead of competition and stick their neck out to their audiences, the pursuit has been made difficult in the herd. There’s no business today that isn’t jumping onto the digital marketing bandwagon.

How then must one aim to differentiate itself and truly leverage the expansive benefits the internet has to offer? What can we truly do differently to get noticed and keep the attention? Here are a few elements of digital marketing in the modern era that go beyond just technology, content, branding and websites to truly embody all that a brand needs to do today to stay relevant digitally.

Leverage The Colossal Benefits of Influencers

What’s more influential than broadcasting your brand story? Getting social influencers and evangelists to tell it instead. Getting influencers or early achievers within your organisation to share their success stories and associations with your brand is a brilliant way to drive the element of relating real-life people through your brand.

It’s interesting how this idea ballooned into a brilliant campaign for Cisco. The organisation invited a few of their young achievers to address university students. This snowballed into an ongoing program where young achievers associated with Cisco engaged with audiences on Snapchat to share their experiences.

Drive Social Causes With An Emotional Quotient

Digital marketing had gone beyond just leveraging SEO tools, putting out great content and staying connected with your audience. Often times, a simple campaign drive on the digital front can help you capture mind share much beyond great digital marketing tactics.

The idea is to put out an emotional element that shows you care and can be naturally associated with your brand and leverage that to capture mind share. Remember the much-intriguing advert from Coca Cola that read ‘Don’t Drink Coca Cola’ in an attempt to fight the plague of obesity? That’s what we’re talking about.

Give Back To Society

Engaging your brand in an exercise to give back to society through a cause that relates to your brand or doesn’t is a great way to put yourself out there for something that matters.

The Tote Project gives 10 percent of its earning to Two Wings, which is a US non-profit, engaged in uplifting sex trafficking survivors. Also, all of their bags are made by women in Calcutta who are survivors of sex trafficking.

Take Innovation A Step Further

If you can find a way to be the first among your peers to truly enable technology to benefit your customers, you’re sure to gain competitive advantage.

An insurance company in Sweden called Gjensidige Insurance tied up with hospitals to record a 360-degree video of the birth of a child in their hospital as a gift to parents who often lost out the essence of the moment in anxiety and pain. These videos gave a sense of comfort and camaraderie to the parents from an insurance company as a gesture of care.

It takes a simple gesture to get these campaigns going. But a great digital marketing mind to identify the idea and build a story around it. We at Digitizer can do all this and more for your brand.